What are Questories?
Questories are story games for birthdays, corporate events and children’s parties. We also hold scheduled games on the weekend. Questories are not tied to a certain place, instead the presenter brings the game to the client’s home, office, to a cafe or to a picnic.
Each player has their own character and individual goals: to save the World or hide from the police, find treasure or hide an ancient artifact. You decide how you are going to achieve your goal and win: by scheming or flirting, using your power or charisma.
Analogs of Questories are known in America in the form of murder mystery games, and the Simpsons will tell you all about them.
Never behave like Homer :)
But our business model is different. We don’t sell games in boxes, we bring organized events to the customer.
The first game took place in St. Petersburg (Russia) in the fall of 2009. Six months later, people started playing Questories in Moscow. And today Questoria is a partner network that includes 67 cities in Russia, Ukraine, Belarus, Kazakhstan, Kyrgyzstan, and the USA.
In 2016, we opened in the US — our first franchise is already operating in San Francisco! Join us!
If Russian is your native language but you have been living abroad for a long time and are thinking of starting a business there, you are a perfect candidate. We provide game scenarios in both Russian and English.
Benefits and advantages for franchisees
With a Questoria franchise you are getting not just a scenario but a complete ready-made system for doing business.
What do we do to develop your franchise?
We allocate a page for your city at Questoria’s site
The franchisee gets a subdomain for their city at the official site questoria.com, for example sf.questoria.com (for San Francisco) or samui.questoria.com (for Koh Samui, Thailand). You can use all of the site’s features. For example, you can accept online applications for games, sell electronic gift certificates and use the pre-prepared landing pages with the description of services for advertising campaigns.
The Questoria site is available in English and Russian.
We provide customers for you
Our experts launch search and contextual advertising campaigns for you. And they monitor the progress of all advertising campaigns monthly, adjusting them for current events: holidays, changing demand, new competitors. You don’t need to worry about search advertising, and we also take care of the site’s SEO. Therefore:
— you can focus on other activities;
— your marketing costs are 3 times lower than if you were to hire same-level experts independently (not considering the time spent to find them);
— you are guaranteed to get hot leads, and these costs are recovered right away — our advertisers know what they are doing.
We give you a step-by-step advertising strategy...
The advertising plan includes the proven technological algorithms, which, if followed step-by-step, lead to an increase in the customer flow.
- How do you create marketing content?
- What platforms are more profitable to place ads on?
- How do you build «word-of-mouth»?
We already have answers to and solutions for these and many other issues. The plan is not a dogma, we take into account the market situation. Therefore, the strategy is constantly revised and updated with effective methods and techniques, through which many franchisees have already achieved good results.
We give you the business guide...
The detailed guide to creating and running the business was written by Agile, Kanban and Scrum development process coach and founder of Questoria, Alexey Korsun. You will gain access to valuable knowledge in the specifics of our business:
- assistance in setting up business processes
- instructions for game organization and facilitation
- recommendations on how to hire personnel
- etc.
Questoria’s founder, Alexey Korsun
We give you the Questoria sales course and scripts for negotiations with customers
You get access to unique online training with our experienced sales coach — all training programmes are written specifically for Questoria products. This means you immediately avoid unnecessary mistakes at the start of negotiations with your potential customers. You also receive sales scripts «for all occasions». This knowledge of best practices usually takes years to gain. As a franchisee, you will use the ready-made, repeatedly tested speech modules, turning a potential customer into a permanent one.
We manage your e-mail newsletter
The e-mail newsletter distribution is managed centrally, saving you the hassle. Web users from your city subscribe to the newsletter and receive e-mails as if they are written by you personally.
We promote official groups in social networks
The social media marketing (SMM) program helps a franchisee’s business development, including promotion through Questoria’s fan pages on Facebook and Instagram. At the same time, you do not invest a dollar in the SMM, we pay for promotion, and you get new customers.
We increase your sales with our CRM potential
We will provide you free access and teach you how to use our corporate CRM system for accounting and managing customers. You enter the information, mark the transaction stages, and your customers automatically receive beautiful sales letters. Information about all customers and their orders is kept in one place, together with the analytics on the number of successful and failed transactions, customer sources, and sales efficiency. You concentrate on the most important thing: hosting high-quality games and receiving your profit.
Corporate CRM
We provide branded advertising materials for you
Franchisees get free access to branded materials: the marketing kit, banner and poster designs, table tents, flyers and letter and business card templates. Therefore, you save time and money on the design of promotional materials.
We send two scenarios right away
You get 2 games straight away: one Questoria and one Mini-Questoria, as it is important for the development of the franchise to provide a choice from the very beginning.
A standard Questoria is ideal for birthday parties. The Mini-Questoria is good for fast scheduled games and presentations. All 26 original scenarios that we provide you with have already been «tested» on an audience of at least 10,000 people. The results of our script-writing team’s excellent work are eloquently evidenced in the feedback that players from 62 cities leave 24/7. New scenarios in different genres are published regularly.
26
At the moment, we have 26 original scenarios. We are preparing 3 new Questories for release in 2018.
We offer support in all areas
The Questoria head-office team are fans of their business, from the Director General to the quality control department.
We love our work and are happy when we receive a positive response from others. Supporting franchisees is the central component of the Questoria business model.
Do you need a business consultation? You are welcome to talk to us! We will provide detailed answers to your questions about advertising, sales and working with staff, for example, how to train the hosts to adhere to Questoria facilitation standards.
What if a franchisee suggests a new feature for the site? We evaluate and implement it for the common good.
We share our experiences within our community
Use the experience of 62 Questoria franchisees in your work.
By always comparing notes with other colleagues in the community, you will be able to use well-developed solutions and procedures for conducting games and avoiding mistakes. The success of one franchisee opens the door to the success of all others.
We share a common goal
Our low entry fee indicates that we do not follow the philosophy of «sell a franchise — forgot about the franchisee», where the latter is left to fend for themselves.
We are happy, we are profitable, and we are interested in your development, income and skill progression. We have common goals. That’s the whole point!
Bonus: the role-play game business brings a lot of fun from dealing with customers — believe us ;-) It’s nice to play with smart and interesting people, and our players are like that.
Franchise terms
Questoria franchisees are our spiritual kin
We give the franchise to those who will come to love this business the way we do. You will have to learn, work on and perfect your skills of game facilitation — this is the basis of our business model. There is no other way. The «invest and let it go» option is not what we are about. So, if you are just looking to invest in something and are indifferent to the theme, do not choose to work with us.
Become one of the first in the USA. It’s a good deal!
For those who have managed to make a franchise application at a promotional price, the entry fee is only $ 3,140. For all others it is $ 5,000. It is difficult to be the first, we learned this from our own experience when we started this business. Together with you, Questoria’s head-office team will develop and test the advertising plan, adapting it to your country.
Franchisee’s additional investments (except for the entry fee) include only the game shipment to your city, printing and stationery costs. It is not necessary to have an office to conduct this business.
$3140
Entry fee
Royalties: 20%
We, as the franchisor, develop our business partners centrally, investing our financial and human resources. As you pay royalties, you will receive new game scenarios for free.
This is beneficial for you, as you quickly achieve results without investing much in the business.
So, the royalty is 20% of revenue.
*More detailed conditions on royalty please specify on request.
20%
Royalties
And when the opportunity presented itself, I opened the franchise in one more city )
Darya Shiryaeva, partner for Samara and Orenburg